Cornerstone Blog

In this month’s Issues and Answers global update, Cornerstone International Group continues to explore the challenge of managing modern, multigenerational workplaces that contains four or even five generations of employees.  

As discussed in part 1 of Managing Multigenerational Workplaces Across Cultures, leading this group, or any other extremely diverse employee group, is both rewarding and challenging for everyone involved.   

Successful Managers and Senior Executives are required to gain understanding of the cultural and generational issues influencing their employee work styles and expectations. This month, we explore how employee attitudes are both similar and different in Eastern Europe, Western Europe, Greece, and the United Kingdom.  

Managing Multigenerational Workplaces: A Comparative Guide for CEOs, COOs, Boards of Directors, and Recruiters

In today’s globalized world, the modern workplace is not only diverse in terms of gender, ethnicity, and education but also in age. Managing this multigenerational workforce is an increasingly important challenge for CEOs, COOs, Boards of Directors (BODs), and recruiters, as every generation brings its unique set of expectations, work habits, and communication styles to the table. 

Understanding the differences and tailoring management practices accordingly is the key to fostering a productive, harmonious, and innovative workplace. This article will presents best practices for managing multigenerational workplaces across four distinct regions: Eastern Europe, Western Europe, Greece, and the United Kingdom.

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Eastern Europe: Balancing Tradition and Innovation

Workplace Culture and Generational Dynamics Eastern European countries, including Poland, Hungary, and Romania, often have deeply ingrained hierarchical structures in their work environment. Older generations, particularly those who worked under communist regimes, tend to value authority, loyalty, and job security. They are accustomed to more formal management styles and may expect clear directives from their superiors. 

On the other hand, younger workers, who grew up in a more market-oriented environment, often favor innovation, autonomy, and flexibility.

Best Practices for Management In order to manage a multigenerational workforce in Eastern Europe effectively, leaders must balance respect for traditional values with openness to modern work practices. This can be achieved through:

Structured Mentorship Programs: Pairing older employees with younger ones in mentorship roles to help bridge the generational gap. This allows older workers to pass on valuable knowledge and experience while enabling younger workers to introduce fresh ideas and new technologies.

Clear Communication: Given the emphasis on hierarchy, it’s important to maintain clear and consistent communication. Older employees appreciate clear instructions and defined roles, while younger employees benefit from transparency about the company’s goals and their place within the organization.

Cultural Sensitivity Training: Offering training programs that emphasize cultural and generational sensitivity help employees understand and appreciate each other’s perspectives while fostering a more inclusive work environment.

Western Europe: Fostering Collaboration and Work-Life Balance

Workplace Culture and Generational Dynamics  Western Europe, including countries like Germany, France, and the Netherlands, places a strong emphasis on work-life balance, employee well-being, and egalitarian management structures. These countries tend to have well-established social welfare systems, and as a result, both younger and older employees often prioritize job security, professional development, and a healthy work-life balance. 

There is a high level of acceptance for diverse working styles. Younger workers may seek flexibility, remote work options, and opportunities for continuous learning, while older workers might prioritize stability, recognition, and the chance to mentor others.

Best Practices for Management Effective management of this type of multigenerational workforce in Western Europe should focus on fostering collaboration, flexibility, and inclusivity.  

Promote Flexible Work Arrangements: Offering flexible work schedules, remote work options, and part-time opportunities can accommodate the diverse needs of a multigenerational workforce. This approach not only boosts employee satisfaction but also enhances productivity.

Encourage Continuous Professional Development: Implementing programs that support lifelong learning, such as workshops, online courses, and certifications, help employees of all ages stay engaged and up-to-date with industry trends. This is particularly important for older workers who may feel the need to update their skills.

Facilitate Open Communication: Encourage a culture of open communication where employees feel comfortable sharing their ideas and concerns. This can be achieved through regular feedback sessions, team-building activities, and cross-generational project teams that foster collaboration and mutual respect.

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Greece: Navigating Economic Challenges and Generational Expectations

Workplace Culture and Generational Dynamics: Greece remains unique in the European market context due to their recent economic challenges. Greek workplaces often combine traditional values with modern approaches. There is a strong sense of respect for seniority and experience, particularly among older workers who have navigated the economic crises of the past decade. At the same time, younger generations are increasingly demanding more flexibility, innovation, and modern work practices.

Their economic downturn created a dynamic where both older and younger workers are adapting to rapid changes in the job market. The workers’ sense of solidarity and resilience is strong, and personal connections within the workplace are highly valued.

Best Practices for Management: Managing a multigenerational workforce in Greece requires a careful balance between tradition and innovation.

Focus on Resilience and Adaptability: Given the economic uncertainties, it’s important to build a resilient workforce that adapts to change. This can be achieved through cross-generational teamwork, where employees learn from each other’s experiences and develop a shared sense of purpose.

Leverage Strong Personal Connections: Greek culture places a high value on personal relationships. Encouraging team-building activities and social events that allow employees to connect on a personal level fosters a supportive and collaborative work environment.

Embrace Modern Work Practices: While respecting traditional values, it’s crucial to introduce modern work practices that appeal to younger generations. These ideas include adopting digital tools, offering flexible work arrangements, and encouraging innovation.

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United Kingdom: Blending Tradition with Modernity

Workplace Culture and Generational Dynamics: The United Kingdom is known for its blend of traditional corporate structures and modern, flexible work practices. The UK workplace is diverse, with a mix of generations accustomed to both hierarchical and flat management styles. Older workers may value stability, recognition, and a clear path for career progression, while younger workers often prioritize flexibility, work-life balance, and opportunities for professional development.

The UK’s focus on meritocracy means that employees of all ages expect to be rewarded based on performance rather than tenure. This creates a dynamic environment where both experience and innovation are valued.

Best Practices for Management: To manage a multigenerational workforce in the UK effectively, leaders should focus on flexibility, inclusivity, and professional development:

Offer Flexible Work Practices: Similar to Western Europe, flexible work arrangements are crucial in the UK. Offering options such as remote work, job sharing, and flexible hours can help attract and retain talent across all generations.

Invest in Professional Development: Providing opportunities for continuous learning and career progression is key to keeping employees engaged and motivated. This can include leadership development programs, mentorship opportunities, and access to industry certifications.

Foster an Inclusive Environment: Creating an inclusive work environment where employees of all ages feel valued and respected is essential. This can be achieved through diversity and inclusion training, employee resource groups, and initiatives that celebrate the contributions of all generations.

Conclusion: A Tailored Approach to Multigenerational Management

Managing employee balance with respect for hierarchy and openness to innovation is the key. In Western Europe, fostering collaboration and work-life balance is essential. In Greece, navigating economic challenges with resilience and adaptability is crucial. In the UK, blending tradition with modernity through flexible work practices and professional development is important.

For all CEOs, COOs, BODs, and executive recruiters, the greatest challenge lies in understanding the regional differences and tailoring management practices to meet the unique needs of each generational group. By doing so, organizations will create a work environment that not only accommodates but also leverages the strengths of a diverse, multigenerational workforce. This strategy not only enhances current employee satisfaction and productivity, but also drives long-term business success.

Cornerstone International Group currently conducts recruiting and leadership development activities in over 40 countries around the world.  Our global reach and long term relationships offer deep and wide talent pools in most areas through professional consultants who thoroughly understand your business needs, local culture and unique work-life environments

With four core age groups participating in today’s multigenerational workforce, what are the biggest challenges companies must address?

A Comparative Analysis for Global CEOs, COOs, BODs, and Executive Recruiters

In today’s globalized business environment, managing a multigenerational workforce is both a challenge and an opportunity. With employees ranging from Baby Boomers to Gen Z, organizations must adopt strategies that cater to the diverse needs, expectations, and working styles of their workforce. This challenge is compounded when we consider the cultural differences that influence how companies in different regions approach multigenerational management.

This is the first of two posts where Cornerstone International explores current strategies employed in the Nordic, North American, Latin American, Indian, and Chinese business environments, and offers a comparative synopsis for global CEOs, COOs, BODs, and executive recruiters. 

Please share your thoughts on diving deeply into currently challenging business topics with us. 

The Nordic Approach: Equality and Flexibility

Key Characteristics:

• Workplace Flexibility: The Nordic countries (Denmark, Sweden, Norway, Finland, and Iceland) are renowned for their progressive workplace policies. Flexibility is not just a benefit but the cultural norm. Companies offer remote work options, flexible hours, and generous parental leave policies, which appeal to employees across all age groups. This flexibility is particularly attractive to younger workers who prioritize work-life balance.
• Egalitarian Communication: Nordic cultures emphasize equality and transparency in communication. Hierarchical barriers are minimal, encouraging open dialogue across all levels of the organization. This inclusive approach fosters a collaborative environment where ideas from all age groups are valued equally.
• Continuous Learning: Lifelong learning is a critical component of the Nordic approach. Companies invest heavily in training and development programs, ensuring that all employees, regardless of age, have opportunities to upskill and adapt to changing job requirements.

Comparison: The Nordic approach contrasts sharply with cultures that maintain rigid hierarchies and less flexible work environments. In the Nordics, the focus is on creating a supportive and inclusive workplace that caters to the diverse needs of a multigenerational workforce.

North America: Innovation and Individualism

Key Characteristics:

• Focus on Individual Performance: North American businesses, particularly in the United States and Canada, often prioritize individual performance and achievement. This focus can create a competitive work environment that appeals to younger, more ambitious workers but may alienate older employees who value collaboration and stability.
• Innovation-Driven Culture: The North American workplace is often driven by innovation and technology. Companies invest heavily in new tools and platforms that can enhance productivity and communication across generations. However, this rapid pace of change can be challenging for older workers who may struggle to adapt to new technologies.
• Diversity and Inclusion Initiatives: North American companies are also increasingly focused on diversity and inclusion, recognizing the value of a multigenerational workforce. Initiatives to promote age diversity and combat ageism are becoming more common, particularly in industries that rely on a mix of experience and fresh perspectives.

Comparison: The North American approach is more individualistic and innovation-driven compared to the more collective and inclusive strategies seen in the Nordics. While this can lead to high levels of productivity and innovation, it may also result in generational tensions if not managed carefully.

Latin America: Familial Ties and Respect for Seniority

Key Characteristics:

• Familial Workplace Culture: In many Latin American countries, the workplace often mirrors familial structures, with strong ties between employees and a deep respect for seniority. This cultural norm can lead to a strong sense of loyalty and collaboration, but it may also reinforce hierarchical barriers.
• Challenges with Flexibility: While there is a growing demand for workplace flexibility in Latin America, cultural expectations around work and family roles can make it difficult to implement flexible work arrangements. Companies that succeed in offering flexibility often do so by aligning these policies with cultural values around family and community.
• Intergenerational Respect: Latin American workplaces typically emphasize respect for older workers, who are often seen as mentors and leaders. However, younger workers may feel constrained by these traditional structures, leading to potential conflicts if not addressed.

Comparison: Latin America’s approach is deeply rooted in cultural norms around family and respect for seniority, making it distinct from the more flexible and egalitarian approaches in the Nordics and North America. Companies in the region must carefully navigate these cultural expectations to successfully manage a multigenerational workforce.

India: Tradition Meets Modernity

Key Characteristics:

• Respect for Authority: In Indian workplaces, respect for authority and hierarchy is deeply ingrained, particularly among older generations. However, as India’s workforce becomes younger and more globalized, there is a growing demand for flatter organizational structures and more open communication channels.
• Emphasis on Education: India places a strong emphasis on education and continuous learning. Companies often invest in training programs to help employees of all ages upskill and adapt to new technologies and business practices.
• Work-Life Balance Challenges: Work-life balance remains a significant challenge in India, particularly for older workers who may be expected to prioritize work over personal life. Younger workers, however, are increasingly pushing for more flexibility and work-life balance, leading to tensions that companies must manage carefully.

Comparison: India’s approach to managing a multigenerational workforce is similar to that of Eastern Europe, with a strong respect for hierarchy and authority, but also a growing influence of modern, Western business practices. Companies in India must navigate these competing influences to create a harmonious workplace.

China: Collective Responsibility and Rapid Change

Key Characteristics:

• Collective Culture: Chinese workplaces are deeply influenced by Confucian values, which emphasize collective responsibility, respect for authority, and harmony within the group. This cultural norm can create a highly cohesive work environment, but it may also stifle individual expression and innovation.
• Rapid Technological Adoption: China is known for its rapid adoption of new technologies, which can create challenges for older workers who may struggle to keep up with the pace of change. Younger workers, however, thrive in this fast-paced environment, leading to potential generational divides.
• Balancing Tradition and Innovation: Chinese companies must balance traditional values with the demands of a rapidly changing business environment. This can create tensions between older workers who value stability and younger workers who are eager to embrace new opportunities and technologies.

Comparison: China’s approach is unique in its emphasis on collective responsibility and rapid change. While this can create a strong sense of unity and purpose, it also requires careful management to ensure that all generations feel valued and included in the workplace.

Conclusion: Best Practices for Managing a Multigenerational Workforce

For global CEOs, COOs, BODs, and executive recruiters, understanding the cultural nuances of managing a multigenerational workforce is crucial to success. The Nordic countries offer a model of flexibility and inclusivity, while Greece is navigating a delicate balance between tradition and modernity. North America’s innovation-driven approach contrasts with the familial and hierarchical structures of Latin America and India. China’s focus on collective responsibility and rapid change presents both opportunities and challenges for managing a diverse workforce.

Key Takeaways:

• Flexibility is Key: Regardless of cultural differences, offering flexibility in work arrangements is increasingly important for attracting and retaining talent across all generations.
• Respect for Diversity: Understanding and respecting cultural and generational diversity is essential for creating a harmonious and productive workplace.
• Continuous Learning: Investing in continuous learning and development is critical for helping employees adapt to changing job requirements and technologies.
• Open Communication: Encouraging open and transparent communication across all levels of the organization can help bridge generational gaps and foster collaboration.

By adopting these best practices and tailoring them to the cultural context of their individual workforce, global leaders can effectively manage a multigenerational workforce and drive organizational success at the same time. 

Please join Cornerstone International Group again next month to continue exploring the role of local culture and how it affects today’s global multigenerational workplaces in Europe, Greece and England. 

With its network of partners located in most of the international business centers, Cornerstone International Group offers organizations the benefit of local knowledge and global perspective, enabling them to attract and develop talent that fits.

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AUTHOR

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Anne Glenn

Cornerstone International Group

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Timing can make or break any deal.
Prolonged negotiations and decision-making processes often result in lost opportunities, tarnished reputations, and missed targets.

Maximizing Time in Negotiations and Deals

Effective time management is essential for many dimensions of an organization.

Time delays carry significant financial implications. Market conditions can change rapidly, and a delayed decision can mean the difference between securing a favorable contract and missing out on an advantageous opportunity. Competitors can swoop in, and the opportunity cost of inaction can be substantial.

The internal impact of protracted negotiations should not be underestimated. Teams can become frustrated, morale can decline, and focus can shift away from other critical business activities. The longer a deal takes, the more resources it consumes—both in terms of time and effort—that could have been directed towards more productive endeavors.

A drawn-out negotiation allows for doubts, overthinking, and second-guessing, often leading to a breakdown in communication and an eventual collapse of the deal.

Time Sensitivity in the Hiring Process

High-caliber professionals are often in demand, and a slow hiring process can result in them accepting offers elsewhere or having second thoughts.

For example, during a critical growth phase, a healthcare company had a promising candidate for a leadership role. However, internal bureaucracy and a lengthy multi-round interview process delayed the hiring decision. A competitor, sensing the candidate’s availability, moved quickly and extended an attractive offer. The competitor not only gained an experienced leader but also sent a strong signal about their efficiency, ability to be agile & decisive, and responsiveness to top candidates.

A lengthy hiring process can also reflect poorly on the organization. Candidates may perceive the delay as a sign of indecision, inefficiency, or lack of interest, deterring them from joining. This is particularly damaging when attempting to attract individuals who value a dynamic and responsive work environment

Additionally, the longer a position remains unfilled, the greater the strain on the existing team.

To mitigate these risks, leaders should streamline the hiring process by implementing clear and efficient procedures. This includes setting realistic timelines, maintaining consistent communication with candidates, and ensuring that all stakeholders are aligned and prepared to make timely decisions. Leveraging technology, such as applicant tracking systems, can also help expedite the process and keep all parties informed.

By taking these measures, teams will ensure that deals are concluded promptly and effectively, safeguarding the organization’s interests and fostering a reputation for reliability and professionalism

Time is an invaluable asset. Leaders who prioritize efficiency and decisiveness are better positioned to secure favorable outcomes and attract top talent.

Action Steps for Leaders

1. Maintain Open Communication: Keep all parties informed and engaged to prevent misunderstandings and ensure alignment.
2. Set Clear Timelines: Define specific deadlines for each stage of the negotiation or hiring process to ensure timely progress.
3. Establish Efficient Processes: Implement streamlined workflows that minimize unnecessary steps and focus on essential tasks.

________________________________________________________________________

For executive search services, contact us at samuel-dergel@cornerstone-group.com. Let us help you find top-tier leadership talent.

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AUTHOR

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Samuel Dergel

Cornerstone International Group

.wp-block-kadence-advancedheading.kt-adv-heading20166_e2dc82-3f, .wp-block-kadence-advancedheading.kt-adv-heading20166_e2dc82-3f[data-kb-block=”kb-adv-heading20166_e2dc82-3f”]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading20166_e2dc82-3f mark, .wp-block-kadence-advancedheading.kt-adv-heading20166_e2dc82-3f[data-kb-block=”kb-adv-heading20166_e2dc82-3f”] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}

Companies listed on Fortune’s “Best 100 Companies to Work For” 
Over Perform the market by a factor of 3.68 as measured against the Russell 1000 largest US companies. 

As United States’ businesses emerged from emergency pandemic operation, many thought they could re-establish familiar “business as usual employee routines and schedules.”   

• Return employees to the office at least a few days per week.
• Set work time schedules with 8-hour AM and PM shifts.  
• Maintain traditional benefit programs

Nearly two years later, these same companies are experiencing strong resistance from long-term staff members and potential new talent.   Appropriately named the “Great Resignation” era, this is a time when employee concerns are broader and more inclusive of personal lifestyles blended with professional development and family goals than ever before. Their expectations from work are not those of the past.  Today they want to know:

• How will work add meaning to my life? 
• Does it offer me purpose and motivation?
• How will work make me feel connected to something bigger than myself?
• Will work make me feel whole?  
• Does this environment empower and enable employees?  
• Does it provide a sense of autonomy, responsibility, and a strong system for getting work done?
• Will my position impact the organization’s overall goal?
• Will the organization support my career growth?
• Does the organization consult employees about work-life needs – when & where to work, elder care, and childcare?

 A new term, “Workplace Culture,” reflects broader employee concerns. In this sense, Workplace culture defines how all employees experience the business.   

An alternative, perhaps clearer definition of Workplace Culture is “employee experiences that shape their beliefs and, in turn, drive their actions and results.”  Since the Pandemic, Workplace Culture has quickly become the new foundation upon which business goals are built in successful companies. 

Many businesses worked on their “culture” before the COVID pandemic, but they often touched only basic DEI issues: race, gender, ethnicity, and job position.  Actual employee experiences were “nice to know” in case managers needed answers to satisfy thorny issues, should they arise.  That was not the workplace culture that is now critical for fostering innovation, improving company profitability and creating trusted leadership in today’s business environment.     

.wp-block-kadence-advancedheading.kt-adv-heading20166_a0f9c7-d5, .wp-block-kadence-advancedheading.kt-adv-heading20166_a0f9c7-d5[data-kb-block=”kb-adv-heading20166_a0f9c7-d5″]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading20166_a0f9c7-d5 mark, .wp-block-kadence-advancedheading.kt-adv-heading20166_a0f9c7-d5[data-kb-block=”kb-adv-heading20166_a0f9c7-d5″] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}

Workplace culture is the key to business success and profitability when accepted as a central part of an organization’s strategy.  

.wp-block-kadence-advancedheading.kt-adv-heading20166_f1dcf5-c8, .wp-block-kadence-advancedheading.kt-adv-heading20166_f1dcf5-c8[data-kb-block=”kb-adv-heading20166_f1dcf5-c8″]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading20166_f1dcf5-c8 mark, .wp-block-kadence-advancedheading.kt-adv-heading20166_f1dcf5-c8[data-kb-block=”kb-adv-heading20166_f1dcf5-c8″] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}

Companies with high trust cultures are more profitable and enjoy higher stock market returns than those who do not.  

The increasing value of workplace culture grows upon positive employee experiences like trust, transparency, caring, clarity, a sense of purpose, and high engagement at all levels of the organization.  Higher engagement, in turn, results in better customer service, greater innovation, and increased long-term financial results.  A high-trust workplace culture is the key predictor of financial success in recessions and years thereafter.  (From research by FTSE Russell)

Now, consider the recent state of employee satisfaction and priorities gathered from a Gallup poll.

• Over 1/3 of US workers are willing to pass on the perfect job if a company’s culture isn’t a good fit.
• Even higher pay isn’t enough to keep workers at a company where they feel they don’t belong.  
• 68% of American workers see benefits and culture as more important than salaries.  
• Company leadership is leaving.  Managers are twice as likely as individual contributors to be looking for a new job.  
• 33% of employees don’t feel the Company listens to them.

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The value of strong company cultures is based on positive employee experiences in their daily lives.

Fortune’s “Best Places to Work” businesses enjoy special financial benefits from happy, motivated, and engaged employees. 

• One-half the turnover rate of their Russell 1000 peers, saving not only their employees but also their relationships, institutional knowledge, and future contributions.
• Higher ability to recruit top talent.  Thriving employees recommend the Company as a good place to work to their friends at more than 6 x the normal rate.
• Lower levels of burnout with employees 2.6 times less likely to seek new jobs and 63% less likely to take sick or emergency days off).
• 58% of “Best Places to Work “employees report that they “thrive” at work compared to 16% of the Russell 1000 businesses.
• 83% of Employees on the Fortune list reported personal psychological safety satisfaction, while only 52% of the Russell 1000 employees said the same.  

These results reveal a more comfortable workforce with new risk-taking, new skills, new ideas, innovation, and maximum flexibility when seen as an overview. This employee spirit is much more likely to push for greater performance levels to strengthen the business and empower themselves to do their best work regardless of external conditions.  

.wp-block-kadence-advancedheading.kt-adv-heading20166_106579-e1, .wp-block-kadence-advancedheading.kt-adv-heading20166_106579-e1[data-kb-block=”kb-adv-heading20166_106579-e1″]{text-align:center;font-size:var(–global-kb-font-size-lg, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading20166_106579-e1 mark, .wp-block-kadence-advancedheading.kt-adv-heading20166_106579-e1[data-kb-block=”kb-adv-heading20166_106579-e1″] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}

Profits don’t create Great Workplaces. 
It’s the other way around.

According to comparative surveys conducted from 2020 through 2024 between Fortunes’ “Best Places to Work” and Russell’s 1000 largest US companies, Fortune’s Best Places with high-trust workplaces continue to perform and lead in both profit and investor returns.  

• Revenue per employee doubled for the Fortune 100 Companies
• Returns for the Fortune companies achieved 37.4% versus 20.9 % for Russell’s 
• Since 1998, Fortunes’ Best Places to Work’s cumulative return was 1709% versus Russell’s 526%.   
• Researchers also noted that one of the most critical factors was not only the amount of and percentage of profit achieved but how it was achieved that stood out.  “Best Places” invest in employee growth and development.   Consequently, 88% of employees reported giving extra effort when needed versus 52% in other companies.    

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While some business leaders continue to believe it is impossible to prioritize both profits and employee satisfaction, Fortune’s “100 Best Places to Work” has proven over 30 years that positive employee experiences are compatible with profitability and vital to achieving fiscal goals.  

Strong workplace cultures, developed by continually successful companies, make all employees, no matter who they are or what position they hold in the company, feel that their work is important and positively affects their customers, and provides a broader physical and social impact.   ________________________________________________________________________

“Financial benefits from being ‘Great places to work’ was presented by members of Cornerstone International Group.  We offer executive recruiting and leadership development everywhere you need us to be in the world.”

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AUTHOR

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Anne Glenn

Cornerstone International Group

AI, often seen as a ‘silver bullet,’ is not a cure-all but is more than just a buzzword. It holds tangible potential! When utilized effectively, AI can be a powerful tool that accelerates knowledge expansion and slashes costs, unlocking opportunities for organizations and individuals. The key lies in understanding how, when, and where to apply AI.   

In today’s business environment, every investment must be scrutinized. An organization should not be swayed by the latest fad, even if it’s AI. Every decision carries a cost and a potential return. However, the need for AI is not a passing trend; it’s a vital tool for survival in the business world. The challenge lies in implementing and utilizing AI, especially for smaller and mid-sized organizations lacking experienced personnel.    

While it is essential to have people who have technology skills, it is equally important that they know the organization and where the opportunities are for AI. It should be simple to determine who, if anyone, in the organization has this experience.  More importantly, who has the interest and ability to learn new technologies?  If people with this experience or interest are not already in the organization, how do you identify qualified people, attract them, and develop their knowledge about the organization?  

Individual characteristics 

Individuals with a natural curiosity are the driving force behind technological advancements. Their eagerness to invest time in new technologies, understand how they function, and grasp the benefits they offer is crucial.  Others may desire the advantages of new technologies but lack the motivation to learn about them.  Organizations are a mix of both types of individuals, each contributing to the organization’s culture. A people-centric approach, understanding and leveraging employees’ strengths, capabilities, and interests, is crucial for making informed decisions about investing in their development and fostering AI skills internally.  

To move more rapidly, recruit individuals with suitable skills and teach them about the organization. Doing this successfully requires screening potential employees for appropriate traits and abilities.  Curiosity, questioning, learning, vision, and adaptability are needed for the future, as well as emotional intelligence, empathy, and communication skills.  Understanding an individual’s soft skills is as essential in recruiting as identifying their experience.  Appropriate assessments can provide this knowledge and should be part of every hiring process.  

Organization commitment 

AI can do many things to help organizations, but it requires people who understand the potential based on the organization’s strategy, culture, and resources.  Forward-thinking organizations set a plan to recruit and retain individuals who can provide leadership as they move forward.  This strategy includes defining roles leading to the AI implementation and establishing a recruiting process to identify and attract individuals with the appropriate traits and experience.  It must also involve identifying current employees with these characteristics or interests and helping them develop. The success of AI integration rests on the shoulders of the organization’s leadership.  

Smaller and mid-sized organizations should acknowledge that, in many instances, the individuals they need to recruit believe they offer fewer long-term opportunities and, therefore, are less attractive than large organizations.  These organizations must have roles that enable people to fulfill their career goals to overcome this reluctance.  Define these roles by understanding what is important to the individuals you want to attract and retain and have the flexibility to provide it within the job context.  This requires a combination of vision, commitment, and employee focus. It is an investment that will result in adding and retaining people with the abilities needed for the organization’s future.  

A lot has changed in the last few years, but one fundamental remains: organizations must have the right employees to attain their vision. That requires a mindset of hiring for the future, including flexibility to attract and retain high performers.  Organizations that understand what is valuable to individuals and structure roles that provide it win the talent war.  Strong leadership that thinks outside the box is more essential now than ever!

By Walter U. Baker
Managing Director – Washington DC
Cornerstone Group International
June 5, 2024

In today’s rapidly evolving global business landscape, the concept of sustainable leadership—leaders who prioritize long-term thinking, holistic views, ethics, and stakeholder engagement—has gained significant traction. This concept is now an essential component of organizations’ leadership development and is a crucial leadership characteristic sought by organizations of all sizes.

The Emergence of the Networked Generalist 

As organizations adopt sustainable leadership, its success and organizational implications have been further defined. This has led to the emergence of a crucial subset of sustainable leadership: “The Networked Generalist.” Whether organizations have successfully transitioned to sustainable leadership or are just moving away from traditional specialized leadership, they recognize the growing need for a new breed of leaders—Networked Generalists—who possess a unique set of skills and experiences to navigate the complexities of modern business challenges.

Key Attributes of Networked Generalists 

Networked Generalists are sustainable leaders who not only embrace the core attributes of sustainable leadership but also bring diverse experiences and connections across different industries. This enables them to operate successfully in multiple sectors and make decisions in high-risk environments with imperfect data. When evaluating networked generalists, it’s essential to consider additional key attributes:

1. Broad Experience Across Sectors and Industries 

Networked generalists should have a deep understanding of various industries and be able to draw on this knowledge to identify interconnected solutions.

2. Comfort with High-Risk Decisions and Imperfect Data 

They should be adept at handling uncertainty and making informed decisions even when faced with incomplete information.

3. Comprehensive Perspective for Interconnected Solutions 

Networked generalists should possess critical thinking skills and a broad perspective that allows them to see the interconnectedness of complex problems and develop innovative solutions.

4. Sustainable Mindset in a Broader Societal Context 

They should recognize the wider impact of business decisions on society and the environment, aligning their leadership approach with sustainable practices.

Importance of Networked Generalists in Modern Business 

The role of networked generalists is crucial in addressing the escalating complexities of the modern world, including geopolitical tensions, social inequalities, and disruptive technologies. Their ability to leverage expertise from diverse domains and break down organizational silos fosters collaboration and positively impacts employee commitment, job satisfaction, trust, organizational sustainability performance, financial performance, and resilience.

Cultivating Networked Generalist Capabilities 

Organizations should focus on providing diverse experiences, offering advisory perspectives during onboarding, and investing in professional development opportunities to cultivate networked generalist capabilities in leaders. While specialist expertise remains essential, developing networked generalist attributes can significantly enhance a leader’s effectiveness in navigating today’s complex environment.

Conclusion 

As organizations strive to balance economic, environmental, and social responsibilities while achieving long-term growth, the concept of networked generalists as sustainable leaders becomes increasingly crucial. By embracing this new approach to evaluating key leaders, businesses can adapt to the challenges of an interconnected world and drive sustainable success.

We have just completed our Cornerstone global meeting in Prague. Approximately 75 members and spouses of our international recruiting network came together in this beautiful city to learn, share, and, most of all, rekindle old relationships and build new ones.  The energy has been magical.  Anyone participating quickly recognized what had been missing.  Unfortunately, COVID changed how many organizations got together.  We learned to use Teams, Zoom, GoToMeeting, and other virtual meeting tools, which effectively convey information and share thoughts and ideas.  However, there is a quantum leap in value with face-to-face meetings sharing personal information, stories, and experiences, which is essential in building long-term relationships.  

In the service industry, there are two approaches to business. The first, and certainly the fastest, is providing a specific service and being fairly compensated for it. This transactional approach provides value to both parties, but often, the impact does not go beyond that transaction.  

We believe in a different approach. We don’t just provide a service and move on; we strive to build lasting relationships with our associates and clients.  This approach is not about quick transactions but understanding their organizations and challenges so deeply that we become trusted partners. This trust is not built overnight, but over time, it becomes the foundation of our business, ensuring long-term value for both parties.  

These relationships, which are the essence of our business, cannot be fully nurtured through virtual meetings. They require the investment of time and physical presence. Reflecting on this week’s Cornerstone meeting, I was once again reminded of this truth. The insights and connections we gained were not profound because of their novelty but their depth and richness, a direct result of our shared physical presence. This is a testament to the irreplaceable value of face-to-face interactions in building strong, lasting relationships, a value that we are committed to delivering to our clients. 

We are a group of entrepreneurially owned organizations with similar purposes and philosophies. We serve our clients worldwide with an unsurpassed level of service, and we support each other so that although we are local, we think and act globally.  

These photos reflect us learning together to help our clients with their talent challenges and our joy of building strong personal relationships. By choice, we are not a single organization, but we act as one when we help clients around the globe. Face-to-face meetings are the foundation that enables us to deliver on the most challenging talent needs wherever they are. We would love to share our expertise if you face such a challenge.  

The iconic white coats and gleaming labs of the pharmaceutical industry conjure images of life-saving medicines and cutting-edge research. Yet, beneath the surface lies a complex truth: the very industry dedicated to our health can also leave a significant mark on the health of our planet. Depleting resources, energy-intensive production methods, water-hungry facilities, and mounds of medical waste all contribute to pollution in the environment and climate change.

However, a green wave is rising within the pharmaceutical industry, fueled by a growing recognition of this environmental impact. It is not just about public pressure or regulatory demands, though these play a role. It is about responsibility, innovation, and long-term vision.

The Environmental Cost of Pharmaceuticals:

1. Manufacturing: Where the Cycle Starts

• Energy Guzzlers: Pharmaceutical production is notoriously energy-intensive, relying on complex processes and specialized equipment. Due to its reliance on fossil fuels, significant greenhouse gas emissions contribute to climate change.
• Water Woes: The production process often involves large volumes of water, used for everything from cleaning to chemical reactions. This water usage can strain local resources, especially in water-scarce regions.
• Chemical Cocktails: Reagents, solvents, and other chemicals used in manufacturing processes can lead to environmental contamination. Improper disposal of these substances can pollute waterways and soil, harm ecosystems, and pose potential health risks.

2. Packaging: The Bulky Burden

• Plastic Overload: The pharmaceutical industry relies heavily on plastic packaging for individual medications and bulk shipments. This plastic waste, which winds up in landfills and the ocean, causes microplastic contamination and is a hazard to marine life.
• Unnecessary Layers: Overly complex and excessive packaging often serves no purpose beyond marketing, adding to the waste burden and requiring additional production resources.
• Recycling Challenges: The difficulty or impossibility of recycling many forms of pharmaceutical packaging exacerbates the issue and emphasizes the need for sustainable solutions.

3. Waste Disposal: The Lingering Threat

• Expired Medications: If not disposed of properly, expired medications can end up in landfills, leaching harmful chemicals into the environment. They can also be misused or accidentally consumed, posing health risks.
• Medical Waste: Used syringes, needles, and other medical waste require specialized handling to prevent the spread of disease and contamination. Improper disposal can pose serious health risks and environmental damage.
• Trace Contamination: Even when disposed of correctly, traces of pharmaceuticals can find their way into water supplies, potentially impacting aquatic ecosystems and raising concerns about potential human health effects.

Pharmaceuticals have a complicated effect on the environment, but potential answers are in the works. The industry can significantly reduce its environmental footprint by adopting renewable energy sources, optimizing manufacturing processes, employing recyclable packaging, and promoting responsible disposal practices. Investing in research for greener alternatives throughout the pharmaceutical lifecycle is crucial.

The Shift towards Greener Pharma:

Thankfully, pharmaceutical companies increasingly recognize their environmental responsibility and take steps toward sustainability. Here are some key initiatives:

1. Energy Efficiency:Pharmaceutical companies are modernizing with energy-efficient equipment, putting money into renewable energy sources like solar and wind power, and simplifying their production procedures to use less energy.
2. Sustainable Manufacturing:Green chemistry principles are being implemented, reducing reliance on hazardous materials and promoting cleaner production methods. Additionally, companies are exploring ways to reuse and recycle solvents and other resources.
3. Water Conservation:Water-intensive processes are being optimized, and rainwater harvesting and wastewater treatment systems are being implemented to reduce freshwater usage and minimize wastewater discharge.
4. Waste Management:Companies are adopting waste minimization strategies, including using biodegradable materials in packaging and exploring circular economy principles to reuse and recycle waste generated throughout the production cycle.
5. Sustainable Supply Chains:Collaborations with suppliers foster sustainable practices throughout the value chain, ensuring that raw materials are sourced ethically and responsibly.
6. Sustainable Packaging:Choose recyclable or biodegradable materials and strive to reduce packaging waste whenever possible.

Examples of Impactful Initiatives:

• Amgen’s new manufacturing facility in Ohio is designed to be the company’s most energy-efficient and sustainable plant.
• Novartis has set ambitious goals to achieve carbon neutrality in its operations by 2025, full carbon neutrality across the entire value chain by 2030, and net zero by 2040.
• AstraZeneca, under their flagship Ambition Zero Carbon program, is on track to reduce greenhouse gas (GHG) emissions from our global operations (Scope 1 and 2) by 98% by 2026 (from a 2015 baseline) and halve our entire value chain footprint by 2030 on the way to a 90% reduction by 2045 (from a 2019 baseline)

Why go green? The reasons are compelling:

• Environmental stewardship: Pharmaceuticals aren’t the only patients; the planet also needs healing. Reducing the industry’s footprint protects ecosystems, safeguards resources, and combats climate change.
• Cost savings: Sustainable practices often translate to operational efficiency, reducing energy and water consumption, waste disposal costs, and potential regulatory fines.
• Competitive edge: Consumers increasingly demand eco-friendly products and responsible practices. Companies that embrace sustainability can attract talent, gain investor confidence, and stand out in the market.
• Future-proofing: By adopting sustainable practices, the industry ensures its long-term viability in a world increasingly focused on environmental responsibility
• Improved brand reputation: Consumers are increasingly conscious of sustainability, and companies demonstrating a commitment to eco-friendly practices gain their trust and loyalty.
• Enhanced innovation: Sustainability can stimulate innovation in new technologies and procedures that benefit the industry and the environment.

Beyond the Lab:

Sustainability extends beyond manufacturing. Pharma companies are also:

• Promoting eco-friendly practices among patients and healthcare professionals.
• Investing in research and development of sustainable technologies and medicines.
• Advocating for policy changes that support environmental protection and sustainable healthcare practices.

The Road Ahead for Pharma:

While the pharmaceutical industry has made strides toward sustainability, the journey is far-from-over. The road ahead demands continued Collaboration, innovation, and action from all stakeholders – companies, governments, organizations, and individuals’ Collaboration is Key:

• Industry Partnerships: Fostering Collaboration across pharmaceutical companies, research institutions, and environmental organizations can accelerate the development and implementation of sustainable solutions. Sharing best practices, pooling resources, and tackling challenges can pave the way for industry-wide progress.
• Government & Policy Support: Legislation promoting eco-friendly corporate practices, green technology development, and holding companies accountable for their environmental impacts are just a few of how governments may make a big difference.
• NGO & Community Engagement: Working with NGOs and interacting with communities can help spread knowledge, promote ethical shopping, and strengthen support for the industry’s sustainable methods.

Individual Actions Matter:

• Support Sustainable Companies: Do your research and support pharmaceutical companies that prioritize sustainability in their operations, packaging, and supply chains.
• Educate Yourself: Stay informed about pharmaceuticals’ environmental impact and production processes. Share this knowledge with others to raise awareness and encourage collective action.
• Advocate for Change: Support policies that promote sustainability in the pharmaceutical industry. Contact your elected officials, join advocacy groups, and participate in public consultations.
• Make Conscious Choices: Minimize your environmental footprint by appropriately disposing of expired prescriptions, selecting eco-friendly packaging options, and encouraging sustainable practices at your neighborhood pharmacy.

Conclusion:

Together, we can build a future in which the pharmaceutical sector:

• Reduces its environmental effect by using sustainable sourcing, energy-efficient production, and ethical waste management. 
• Creates cutting-edge solutions for environmentally friendly disposal techniques and green manufacturing.
• Delivers life-saving medicines while ensuring the health and well-being of our planet for generations to come.

Let us continue the conversation! In the comments below, share your thoughts and ideas on how we can build a more sustainable pharmaceutical industry.

Please contact Mr. Vijay Karkare, Managing Director of Cornerstone India, for more information, suggestions, or queries: vijay@cornerstone.co.in.

Organizations moving from their “crystal ball” stage to an action stage are beginning 2024 with an advantage. Their planning is over – now they are accelerating their reality. This year will continue to offer complex and formidable challenges with different solutions for Mid-market and Fortune 100 companies. Well-known business publishers have discussed perspectives for 2024, and their thoughts are relatively similar. These insights are a great starting point for making decisions and moving forward.

Forbes recently published an article titled “The 10 Biggest Business Trends For 2024 Everyone Must be Ready for Now.” It predicted the global economic downturn would result in organizations continuing to be cautious. Still, it continued that several technological and societal trends were too significant to ignore or put off, regardless of the economic ambiguity. Certain things must move from the “what if” stage to the “we must” stage.

Here are the challenges Forbes pointed out:

• Generative AI Everywhere
• Soft Skills and the Human Touch
• The Skills Solution
• Sustainable Business
• Personalization-at-Scale
• The Data Economy
• The Customer Experience Revolution
• Remote and Distributed Work
• Diversity and Inclusion
• Resilience

Tenco’s Insight Series “Where is the World Going in 2024 and Beyond?” shows how interconnected these challenges are, with “78% of CEOs saying they are investing in AI, yet 1 in 4 CEOs not believing they have the right people in place to power their AI program.” The battle for talent will intensify in 2024.

As technology performs more tasks, the roles of humans will change to provide critical value in this evolving environment. People with abilities that machines cannot match – so-called “people skills” of empathy, emotional intelligence, communication ability, creativity, and leadership will be in the highest demand. The importance of using data while thinking in human terms will be one of the most sought-after criteria.

Only some people have these skills, and others may be interested in developing them. While all organizations will face the challenge of recruiting/retaining people with these skills, mid-market companies will have the greatest challenges, particularly those in areas that are not major metropolitan areas. They must overcome:

Smaller local talent pool

Organizations recruit candidates for most positions from the local area. As the complexities of jobs increase, the pool of qualified candidates shrinks. Adding soft and technical skills requirements significantly decreases the number of capable candidates, which affects jobs at all levels, with leadership roles being the most impacted.

Difficulty in relocating

According to a Challenger, Gray & Christmas, Inc. survey, in the first quarter of 2023, 1.6% of job seekers relocated for new positions, down from 3.7% in 2022 to 4.2% in 2021. Lifestyle preferences are one of the reasons, with another being the financial considerations of relocating. When qualified candidates are outside the local talent pool, convincing them to move has become significantly more difficult.  Understanding the candidate and their priorities is integral to the recruiting process.

Retaining key employees

Employees who can effectively lead and make the changes most organizations need in 2024 are highly valued inside and outside their organization. A mid-2023 report by PwC noted that 26% of employees globally said they would likely change jobs in the next 12 months. Only 35% of the respondents represented Generation Z, indicating employees with more experience will also be leaving, taking with them knowledge and expertise that is important to the organization. Organizations must re-evaluate how they retain talent and develop meaningful programs for their employees.

Where do you stand?

Mid-market organizations often have less leverage to offer employees what Fortune 500 companies can offer, but forward-thinking organizations can overcome this with the right approach. The first step in moving forward is understanding what is most important to the individual you need to recruit or retain. Balancing what the organization needs with what people want creates a culture that attracts and retains talent.

Those who do not employ specialists who focus on the organization’s “people challenges” must look to external resources for assistance. The cost associated with hiring the appropriate consultant is far less than the penalty for changing too slowly. Experienced, knowledgeable consultants will assist organizations in identifying and solving their critical people challenges. The investment in a consultant is an investment in the organization’s future, with a high ROI.

Cornerstone International Group is a global network of independently owned talent firms that assist clients in identifying, recruiting, developing, and retaining key leaders, offering local market knowledge combined with global reach.  Larry Shoemaker is the President, as well as the founder of Shoemakersearch/Cornerstone Atlanta.

The start of a new year is a great opportunity to bring about change. Two individuals whom I regularly follow, Alan Weiss and Seth Godin, recently spoke about similar themes related to the need for self-discipline to improve productivity. Considering that nothing is more important in this dynamic and fast-paced world than an individual being at their best, let me share with you some suggestions that could guide you in making 2024 a successful year for your career.

Pace yourself. It’s important to know yourself and understand when you are most productive and when you are not. As Seth Godin points out, there is a problem with working flat-out. Most of our work requires a marathon mindset, but often we tend to act like sprinters. By using your knowledge of your most effective work patterns, you can maximize your effectiveness and make the most of your opportunities.

Seek and acknowledge updated information. It’s important to have plans, but it’s equally important to remain flexible. While you strive to achieve your goals, keep an open mind and be receptive to new ideas. Pay attention to changes in your environment and adjust your priorities accordingly. Don’t become fixated on a particular outcome; be willing to modify your goals based on new information. Seeking input from others is a great way to broaden your perspective. Collaborating often leads to better outcomes than working alone.

Expand your horizon. Most goals come with a deadline for delivery. While it’s important to meet the deadline, it’s also important to consider the impact of achieving that goal. Who will be affected by it and how things will change after it’s achieved? As you progress towards your goal, you might discover that it has additional benefits that were not initially considered. In such cases, it’s essential to be open to modifying your goal to maximize its impact. Moreover, you should also be on the lookout for subsequent goals that can have even greater impact. Avoid getting too focused on just achieving the goal, only to find yourself with nothing to do once it’s accomplished. Constantly assess your surroundings, be adaptable, and always keep your eyes on the bigger picture.

Know what is important. Become more productive by being selective. Everything takes time and energy. Focus on those things that are important, and don’t let distractions enter. Evaluate requests and opportunities and be willing to walk away from what is not valuable to you. Commit to those that fit your core values.

Have work/life balance. Stress is an inevitable part of life. If you push yourself too hard, you will eventually burn out. It’s important to recognize when you need to recharge and to know what methods work best for you. Prioritize taking care of yourself, just as you prioritize achieving your goals. This self-care is essential to maintaining your effectiveness.

To create a strong foundation for success in the future, focus on what truly matters. Align with your core values, understand when you are most productive, stay informed about what’s happening in your environment, look beyond the present moment, and maintain a healthy work-life balance. These practices will set you up for success in 2024 and beyond.